Tom Sansford, a dedicated private tutor based in York, recently reached out to me to help establish his online presence and develop a brand identity from the ground up. Tom’s mission was clear: to provide children and teenagers with a range of educational resources and support to improve their grades. His services included private 1:1 tuition, group sessions, 12-week masterclasses, revision courses, and homeschooling solutions.
Tom also saw the value in creating a strong brand package that would not only attract his target audience but also reflect his own personality and approach as a tutor.
Colour Palette
Electric Violet
#21333D
Vista White
#DED4D1
Smoky Black
#1A1919
Sun Yellow
#FFB713
Blush Pink
#FF7ED9
Burnt Orange
#FF6B3D
Approach
To begin, we needed a brand identity that would resonate with Tom’s audience while showcasing his unique style as a tutor. I opted for a fun, colorful, and creative brand style that would appeal to students and parents alike. This choice wasn’t just about aesthetics; it was about creating an identity that would make the learning experience enjoyable and engaging.
The brand package was designed to not only look appealing but also to tell a story. It conveyed Tom’s passion for education, his dedication to helping students succeed, and his friendly and approachable demeanour as a tutor. It was about more than just branding; it was about crafting a brand personality that students and parents could connect with on a personal level.
Typography
Josefin Sans
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Quattrocento
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Project Outcome
The outcome of this project was exceptionally positive. Tom finally had a platform that outlined his diverse range of services, pricing, and his journey and story as a tutor. The website served as an invaluable resource for students and parents, offering a clear path to Tom’s tutoring services.
The brand identity and package spoke to his tutoring philosophy and his desire to make learning a fun and enriching experience. This project has allowed Tom Sansford to connect with his audience, showcase his expertise, and create a lasting impact in the lives of the students he supports.