CLIENT
Jon Bell Counselling and Sports Psychotherapy
SERVICES
Website, Branding
When Jon Bell decided to transition from his office job to pursue a career as a full-time counsellor, he approached me to create his new website and develop a brand identity that would set him on the path to success. This was not just the launch of a new website; it was the beginning of Jon’s journey as a private counsellor in York, offering 1:1 sessions through various formats, including face-to-face meetings, walking therapy, and online/Zoom sessions.
Colour Palette
Ebony Clay
#21333D
Country Lake
#5B798C
Timberwolf
#DAD5D1
Seashell
#F4F3F2
Approach
My first task was to develop a brand identity that would convey Jon’s role as a steadfast source of support. For the logo, I designed a set of abstract waves enclosed within a circle. These waves symbolise the disruptions that individuals face in life, such as anxiety, depression, or grief. Jon, represented by the solid circle, embodies the unwavering support that helps contain these emotions. The colour palette was inspired by Jon’s preferences, drawing from brands he had admired in the past.
It was essential to create a visual identity that not only reflected Jon’s professionalism but also communicated a sense of comfort and trust to his clients with warm and approachable tones.
When it came to the website, we opted for a simple one-page layout. This decision was deliberate, as Jon was at the beginning of his counselling journey. A one-page layout allowed us to present all the essential information concisely and clearly. It also offered a seamless user experience, making it easy for potential clients to access the information they needed.
Typography
Josefin Sans
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Quattrocento
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Project Outcome
The project was met with enthusiastic approval, and since its launch, Jon’s counselling practice has successfully served hundreds of clients. The website and brand identity have not only established Jon as a reliable counsellor but have also created a platform that effectively communicates his message of support and understanding to those in need.
I take immense pride in helping start-ups like Jon’s launch their businesses, and this project was a true pleasure to be a part of. If you’d like to kickstart an online presence with your brand or service, reach out at [email protected].